Achievement Awards
2011 Finalist
Best Innovative Event under $50,000
Ladies High Fashion Brunch
PRA Destination Management San Francisco
San Francisco, CA USA
A major association sponsor selected PRA Destination Management San Francisco to produce a WOW event to increase exposure and mindshare at the annual conference. We chose an urban-chic art gallery with a lively, ethereal vibe and the ideal set-up for an eco-friendly fashion show; the selected designers incorporated sustainable materials or processes to create their vision. During the show, guests dined on a three-course gourmet brunch and enjoyed the mash-up stylings of a local DJ. Afterwards, guests met the artists and were able to purchase the designs that they had just watched on the runway.
