About ADME International (ADMEI)
Liz Keyser, DMCP, CMP
Can you believe it’s 2013? Looking into this year, I cannot help but remember the tough path we’ve all had to take over the last five years. Although it’s been hard and some days felt like we were literally clawing our way out, I feel extremely positive about the future.
I have always thought that DMCs should work together to overcome mutual challenges in their markets, which is why ADMEI is so important to strengthen our voice. I was happy to see that our very own 2013 Destination Management Professional of the Year, Padraic Gilligan, DMCP, Vice President of Ovation Global DMC wrote in a recent post “Over the next decade successful DMCs will intensify the ‘you scratch my back, I’ll scratch yours’ approach and will partner more and more with other local entities to ensure that the destination brand is ever more front and centre. Thus DMCs will assist in the crafting and implementation of clever destination marketing campaigns and will work with tourist boards, CVBs, hotels, venues, restaurants and maybe even other DMCs to create demand.” We’re singing the same tune.
DMCs are in the middle of this evolution – Collaboration, strategic and partnership are the new buzz words. We’re working with tighter budgets, stricter regulations, shorter timelines and the expectation to do more with less. Our value proposition has never been more important.
This year, I’ll be focusing on defining that value, because I believe we are a truly undervalued industry… in terms of what we bring to our clients but also the economic impact each of our offices has on the local, national and international economy. To gain a deep and statistical understanding of how we, as destination management companies, affect these markets, my goal is to fund and execute a comprehensive DMC Economic Impact Study measuring our spending, tax revenue, job creation and more. I hope that what we uncover will further define our value and secure our place at the hospitality industry table.
In addition, over the next year, we will continue to focus on our core deliverables to the association – producing a unique and quality conference with relevant and compelling education, providing members with tools that enable them to enhance their value to their clients, consistently ensuring volunteer opportunities are available, upholding the perception of ADMEI as thought leaders, increasing our international membership and accomplishing all of this while maintaining our financial stability.
I look forward to taking the legacy of ADMEI to the next level. Drawing on the power of our people. And defining the value of ADMEI.